How The Indian Premier League Reinvented The Cricket League
The Indian Premier League (IPL) revolutionized the cricket league , transforming a slow-going gentlemen's tournament into a rousing three-hour sports show starring Bollywood celebrities.
It created a new market space known as "cricketainment" whereby players play and are played in a totally different way than other cricket matches. It has sparked a huge demand from the public who previously had no interest in or rejected the traditional format that cricket is played in.
The Indian Premier League: a tremendous and immediate sporting victory
The IPL league is contested by eight teams from eight cities in India. Participants in the league get to see some of the most talented cricketers in the world as they enjoy Bollywood entertainment and music by cheerleaders throughout the intermissions.
For Indians cricket is more than just a game. Being the most popular sport in India it is also a sport with an extensive fan base across the country. It's also one of the most lucrative national sport. Strong sponsorships and top players account for 60% of cricket's revenue globally.
The inaugural 2008 season was watched by more than 200 million Indians via TV and 10 million foreign viewers beating the record 150 million viewers who had previously watched the football league English Premier League. The IPL has become the world's sixth largest sport league in the span of two seasons. People are eager to know what the IPL is all about ipl champions list.
Exactly what is cricket and what are the principles of the game?
Similar to baseball, it is a team sport that involves bats and balls. Each team is comprised of 11 players, and teams take turns to field and bat. The aim of the game is to gain more points than the other team. The batsmen scoring runs by hitting their ball and running along the pitch at the center of the field. The fielding team aims to knock out the batsman hitting the wickets behind his back or by catching the ball after it's been hit but before it gets to the ground.
The sport was born in England in the sixteenth century, cricket is the second most watched sport second only to football. Influenced by the British Empire The majority of the current cricketing nations are part (or past members) of the Commonwealth which includes Australia, India, Pakistan and England itself.
Red oceans of Indian cricket
The Board of Control for Cricket in India (BCCI) is the governing body that oversees the entire cricket tournament in India. From 2008 on, the BCCI was floating in a huge red sea of competition. The BCCI was a monopoly entity and was a part of a lucrative industry and was the highest-income sporting body in India. As such, the BCCI did not have the motivation to alter or invent how it operated. Many companies in this position have a focus on what it is they are comfortable doing. Believing in the status quo and well-equipped to compete with their competitors, they don't consider the need for innovation until it is too to late.
The BCCI focused on increasing the number of cricket matches instead of creating new worth for the cricket fan. The league was designed more for the players than the spectators and failed to attract mass interest.
As a result, Indians were more interested in international cricket matches that were played by India's national team than national championships. Furthermore this, the BCCI was not run professionally and for the good of the game , it did not funnel down to upgrade infrastructure or fund local cricket talents. Thus, there opened up a wide gap between two major groups: national teams and local teams.
The strategy canvas as it is of the domestic cricket league
The as-is strategy map of the domestic cricket league assists us to understand the red ocean scenario of Indian cricket. The international cricket matches were held tests (five-day) or ODI (one-day) types between the local and regional cricket associations. There were competing factors such as limiting players to the boundaries of the national border and asking players and spectators to commit time and dedication to play the sport (see below for more details).).
Introducing a faster-paced game: Twenty20 cricket
In England In 2003, a new format was introduced to cricket. This format offered spectators a fast-paced alternative to the traditional longer forms of the game. T20 cricket is a more television-friendly version that runs for three hours during each match. As opposed to test and one-day cricket, Twenty20 is a fasterand more intense game. Each team is only given only twenty runs (120 balls) to score runs. Initially rejected by traditional cricket fans for ruining the style and tradition of cricket Twenty20 is now overwhelmingly well-liked. Seventy percent of cricket fans prefer Twenty20 over one-day or test cricket. It was this style of cricket that BCCI adopted for the IPL.